This resource, developed by UNIFEM, is a resource for women's organizations and other advocates working to end violence against women (VAW) globally. The toolkit provides media methods, VAW messages and practical advice, stories, 'how-tos' and lessons learned by women's organizations in Barbados, Mexico, Nepal, Senegal, Slovakia and Zimbabwe. The resource may be used for training, planning advocacy campaigns, and to increase awareness of VAW among policy-makers through strategic communication. It offers guidance on: matching media and messages, working with the media, using communication planning tools, and applying communication strategies. Available in English and Russian; 52 pages.
Author
United Nations Development Fund for Women (UNIFEM)
Year
2003
Address
http://www.unifem.org/attachments/products/MakingADifference_eng.pdf
Forms
various, including checklists for preparing a press release
Languages
English, Russian
Subject
Media
Category
Manuals/Handbooks/Guides