This web conference will define social norms and social marketing campaigns, describe appropriate evaluation measures and indicators (including their pros and cons) to measure the efficacy of these campaigns, and provide examples of how several social norms and social marketing campaigns have been evaluated. This web conference builds off concepts and definitions from a previous PreventConnect web conference “Clearing Up Social Norms Change and Social Marketing for Sexual and Domestic Violence Prevention.”
Time: 2pm EST
Date: Jan/23/2020
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