"To prevent violence against women, we must change the social norms, gender roles, and power relations which feed into violence. We must build local communities’ capacity to respond effectively to violence and encourage their ownership of the issue. And we must address the social contexts in which violence against women occurs." - Ann Rosewater
Integrated programmes utilizing various mutually-reinforcing strategies, such as those combining group education with community outreach and mobilization with mass media campaigns are more effective in changing boys and men’s behaviour than for example, group education alone (WHO 2007).