Mobilize the Constituency
Advocates should engage and empower the community and individuals to take action.. To do so, advocates should create and communicate a clear and universal message that coalition leaders and the community can support. In addition, advocates should involve the community in decision-making whenever possible.
Perhaps the most important aspect of mobilizing the constituency is to listen to their concerns. The position of the coalition must include the legitimate concerns without compromising the overarching goal. Advocates should work diligently to develop buy-in from the community early in the process by demonstrating an understanding of the issues and its impact on the lives of individuals.
Finally, advocates should share information about the specific legislative or policy proposal, including the talking points and specific draft language. Advocates may want to investigate and utilize the technological tools available to help disseminate such information and to allow constituents to quickly, easily, and effectively respond to calls to action.
See: Legislative Advocacy Resource Guide: Promoting Human Rights in Bosnia and Herzegovina, Global Rights, 16, 2005.
Use the Media
Advocates should use the media to draw attention to the issue and raise public awareness. In doing so, advocates should provide clear factual evidence to the media in a timely manner; respond quickly to inquiries, but also carefully consider the responses; develop good relationships with reporters responsible for the issue; and use press releases, background briefings, letters to the editor, and opinion pieces using news hooks such as timely events, public policy conflicts or other hot media topics. (See: Legislative Advocacy Resource Guide: Promoting Human Rights in Bosnia and Herzegovina, Global Rights, 16, 2005)
CASE STUDY: Tanzania – In the late 1990s, the Media Women’s Association in Tanzania worked on a campaign to promote the enactment of a law to criminalize FGM in that country. The program used data from public surveys, radio, television, theater, and print media to raise awareness about the issue. The campaign has since developed into a regional initiative, Stop FGM/C, with partner organizations from East Africa and the Horn of Africa. See: UN Secretary-General’s In-depth Study on All Forms of Violence Against Women, 97 (2006).