The following resources, geared chiefly towards development interventions, have not been specifically designed for campaign monitoring and evaluation. But the methodologies presented can easily be adapted to campaign monitoring and evaluation.
The One World Trust offers a host of time-tested searchable practical tools – checklists, step-by-step guidance through common methods for participatory planning and evaluation on its page Accountability for Policy Research which opens on an easy-to-use search page.
Monitoring and Evaluation (Shapiro, J., CIVICUS). This toolkit explains the basics of setting up and operating a monitoring and evaluation system for a project or an organization. It includes guidance on data collection, and then how “drowning in data” can be prevented by analyzing the information in a relatively straightforward way.
Monitoring and Evaluating Your Campaign (KnowHowNonProfit, 2010). A quick overview of the importance of monitoring and evaluating campaigns, with links to two guides: Is Your Campaign Making a Difference and Campaigning for Success.
Getting Started: A Self-administered Guide to Theory of Change Development and Advocacy Evaluation Planning (Organizational Research Services on behalf of the Annie E. Casey Foundation, 2009). This guide discusses how to develop a theory of change outcome map to enhance communication and serve as a framework for evaluation planning.
Public Communication Campaign Evaluation (Harvard Family Research Project, 2002). An environmental scan of what has been happening in the field of public communication campaign evaluation in recent years and what choices evaluators have been making in terms of their evaluation designs and methods. Offers a discussion of how campaign evaluations have taken place in practice and the challenges that exist. It provides examples of campaign evaluations, including a number related to violence-prevention.
Lessons in Evaluating Communications Campaigns: Five Case Studies (Communications Consortium Media Center/ Harvard Family Research Project, 2003).
‘What we know about…Evaluation Planning’ (US Centers for Disease Control and Prevention (CDC). A quick summary on what is evaluation and how to do it, using examples from a VAW campaign conducted in Western Australia.
Conducting a Participatory Evaluation (USAID, 1996) is a tip-sheet on how to conduct an evaluation that provides for active involvement in the process by all those with a stake in the programme.
Tracking Progress in Advocacy: Why and How to Monitor and Evaluate Advocacy Projects and Programmes (O’Flynn, M., 2009, INTRAC). This paper introduces the scope of, and rationale for, engaging in advocacy work as part of development interventions. It then focuses on the issue of monitoring and evaluating these efforts - offering reasons why and when these processes should be planned and implemented, describing what is involved (including challenges and opportunities), and detailing who should be engaged in the process.
A User's Guide to Advocacy Evaluation Planning (Harvard Family Research Project, 2009). This tool takes the reader through four basic steps that generate the core elements of an advocacy evaluation plan, including what will be measured and how.
Pathfinder: A Practical Guide to Advocacy Evaluation (Innovation Network, 2009). This guide is intended as an introduction to advocacy evaluation from an evaluator's perspective. It is written to give a sense of what is involved in the process and how this kind of evaluation differs from programme evaluations. The approach is learning-focused advocacy evaluation, which is structured to result in an evaluation design that yields the type of information funders and advocates need to understand their progress.
Case Study Evaluations (USA General Accounting Office, 1990). This paper describes six applications of case study methods, including the purposes and pitfalls of each, and explains similarities and differences among the six. It also presents an evaluation perspective on case studies, defines them, and determines their appropriateness in terms of the type of evaluation question posed.
Less is More – Thoughts on Evaluating Social Justice Advocacy (Klugman, B., 2009).
Gender Evaluation Methodology for Internet and ICTs: A Learning Tool for Change and Empowerment Preliminary Results, Analysis and Tester Case Studies. (Women’s Net and Association for Progressive Communications Women's Networking Support Programme, 2002-2003).
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