Comic books help convey the campaign message to people who cannot or do not want to read longer text, and are likely to especially appeal to a younger audience. Since they are quite a specialized product that requires skill to develop, it is important seek help or advice from people who have experience in designing them.
Comic books need to be designed and pre-tested carefully so that the target audience can identify with or be moved by the story presented. For example, stories set in an urban context may be of little interest to villagers, and vice-versa. When trying to reach a wide audience, one must take into account the different dress, mannerisms and ways of living of different communities. One can either try to find a common denominator, or design a whole set of different materials tailored to each different community.
Next Topic Newsletters
Previous Topic Campaign posters, postcards, stickers, buttons, and t-shirts